Merchandising · Technology · Licensing

MERCH INFRASTRUCTURE,
BUILT AND PROVEN.

We help brands, talent, and tours turn ideas into merch that moves through culture — onstage, online, and beyond. Story-driven products people actually want to wear, gift, and keep.

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400+ LICENSED ARTISTS· FASTER GO-TO-MARKET· 3× REVENUE GROWTH· MULTI-CHANNEL DISTRIBUTION· OMNI-CHANNEL COMMERCE· JUST-IN-TIME MANUFACTURING· GLOBAL FULFILLMENT· VERTICAL INTEGRATION· 400+ LICENSED ARTISTS· FASTER GO-TO-MARKET· 3× REVENUE GROWTH· MULTI-CHANNEL DISTRIBUTION· OMNI-CHANNEL COMMERCE· JUST-IN-TIME MANUFACTURING· GLOBAL FULFILLMENT· VERTICAL INTEGRATION·
Production warehouse
Who We Are

WE'RE NOT A VENDOR.
WE'RE THE WHOLE OPERATION.

We create story-driven merchandise that connects with audiences in a real way — built around moments, fandoms, and what makes a brand unforgettable. From one-off drops to full assortments, we turn ideas into thoughtful products people actually want to wear, gift, and keep.

Behind that is a full-stack merchandise operator: licensing, design, production, and omni-channel distribution — one roof, one team, one set of incentives. We bring a proven go-to-market playbook to every partnership — audience insight, product curation, launch timing, and channel strategy mapped out before we cut a single sample — so you can expect a clear roadmap from day one and a team that's already run the play. We built and operate three brands ourselves, so every strategy we bring to a partner is one we've already proven on our own.

Learn More About Us →
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What We Do

THREE DISCIPLINES.
ONE INTEGRATED OPERATION.

They're not departments. They're capabilities that reinforce each other — every investment in one makes the others stronger.

MERCHANDISING

Strategy, design, sourcing, production, quality control, and delivery. The full product lifecycle under one roof — from first sketch to final shipment.

TECHNOLOGY

JIT manufacturing, demand forecasting, chase supply chains, omni-channel execution. Systems that compress timelines and reduce waste.

LICENSING & DISTRIBUTION

IP licensing at scale, licensed category expansion, and six distribution channels running simultaneously. The multiplier that turns one product into fifty.

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The Numbers

PROOF IN THE RESULTS.

Six metrics that show what happens when operations, tech, and licensing work as one integrated system.

94%
Faster speed
to market
3×
Revenue per head
at global tours & events
400+
Licensed artists
across platforms
3,000+
Retail accounts
worldwide
27
Product categories
in production
6
Distribution channels
running simultaneously
94%
Faster Speed to Market

FROM CONCEPT TO
COMMERCE IN DAYS

The industry takes 6–9 months to bring a garment to market. We delivered broadcast-ready custom outerwear for Ozzy Osbourne on The Masked Singer in 11 days — 94% faster. Vertical integration compresses the entire product lifecycle into a single operation.

3×
Revenue Per Head

TRIPLE THE MERCH
REVENUE AT EVERY SHOW

Data-driven merch strategy for Andrea Bocelli's global tours tripled revenue per head at live events. We analyze demand signals, optimize product mix, and deploy chase inventory in real time across every venue.

400+
Licensed Artists

FOUR HUNDRED
CREATORS & COUNTING

From rock legends to drag superstars, our licensing infrastructure supports 400+ artists across DragQueenMerch and HYPER iCONiC. Every creator gets full commerce operations — design, production, fulfillment, and payments.

3,000+
Retail Accounts

THREE THOUSAND
DOORS AND GROWING

From Walmart to independent boutiques, our retail footprint spans 3,000+ accounts. HYPER iCONiC and MerchMoment power wholesale distribution at scale — with demand forecasting, zero-waste production, and chase replenishment built in.

27
Product Categories

TWENTY-SEVEN
CATEGORIES DEEP

Apparel, headwear, drinkware, accessories, home goods, collectibles, gift sets — and everything in between. We don't just print t-shirts. We operate across 27 licensed product categories, each with its own sourcing, production, and quality pipeline.

6
Distribution Channels

SIX CHANNELS.
SIMULTANEOUSLY.

DTC e-commerce, wholesale, marketplace, live events, retail, and B2B — all running at the same time. Our technology stack synchronizes inventory, pricing, and fulfillment across every channel without missing a beat.

As Seen In

FEATURED IN

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How We Work

THE PLAYBOOK

Every iconic drop starts with a blank canvas. Five steps take it from idea to merch that moves through culture — proven across music, hospitality, media, and licensing.

FIND
THE STORY
Every iconic drop starts with a story. A fandom, a moment, an untold brand chapter.
SECURE
THE RIGHTS
Lock the foundation. IP licensing, supply chain, distribution access.
BUILD
THE PRODUCT
Execute the full product lifecycle. Strategy through production.
DISTRIBUTE
EVERYWHERE
Deploy across every channel simultaneously. DTC, wholesale, marketplace, live.
SCALE
& OPTIMIZE
Optimize. Chase winners. Expand categories. Apply learnings across the portfolio.
See How We Work →
Partners

WHO WE WORK WITH

Brands, creators, manufacturers, and licensors who need more than a vendor.

MUSIC & ENTERTAINMENT

Touring artists, labels, performers at every scale — from global acts to emerging artists building a first merchandise program.

HOSPITALITY

Hotels, bars, restaurants, and experiential venues that want to extend their brand into merchandise.

MEDIA & PUBLISHING

Publications, content platforms, and cultural brands monetizing editorial moments and fan relationships.

®

LICENSORS & IP HOLDERS

Companies and individuals holding valuable IP who need design, production, and distribution at scale.

MANUFACTURERS & WHOLESALE

Companies that build great products and need commerce infrastructure — DTC, wholesale, or all three.

CREATORS & INDEPENDENTS

Full-scale commerce operations built around independent talent. Design, production, fulfillment, payments.

Ready?

LET'S GET
TO WORK.

Whether you're launching your first product line, scaling a licensing program, or looking for a commerce partner who actually executes — the infrastructure is ready.

Get In Touch →