Our Brands

OWNED BRANDS.
ONE PROVING GROUND.

HYPER iCONiC and DragQueenMerch aren't side projects — they're where every strategy, system, and story gets tested before we bring it to our partners.

Why We Own Brands

WE RUN IT
FIRST.

We believe the only way to build real merch infrastructure is to run it ourselves. Every workflow, every supply chain decision, every technology call gets stress-tested on our own revenue first. Distinct brands, distinct audiences, distinct go-to-market playbooks — all running on the same operating system.

Hyper Iconic merchandise
Hyper Iconic logo
Music & Pop Culture

HYPER iCONiC

"The merch line for the legends you grew up on."

HYPER iCONiC is our flagship licensed merchandise brand — bringing rock, metal, pop, and pop-culture legends to fans through story-driven apparel and collectibles. From Ozzy Osbourne and Mötley Crüe to nostalgic IP crossovers, every drop is built around a moment worth remembering.

It's where our licensing, design, and rapid-production engine all come together — and where we've proven the chase-replenishment model that now powers every partner program we run.

ApparelCollectiblesAccessoriesLimited Drops
400+Licensed Artists
3,000+Retail Accounts
94%Faster Go-to-Market
0Dead Stock
Services Utilized
Design Sourcing Production Quality Control Chase Replenishment IP Licensing Retail Distribution
Visit HYPER iCONiC →
Entertainment & Fandom

DRAGQUEENMERCH

"Every queen deserves their own merch empire."

DragQueenMerch is the largest commerce platform built specifically for drag performers — giving queens full storefronts, fulfillment, customer service, and payments without lifting a production finger. Born out of RuPaul's Drag Race fandom culture, it's now the operating system behind hundreds of drag brands worldwide.

It's where we prove that creator-first infrastructure can scale — and where every fan-moment drop teaches us how to move faster for our partners.

Creator CommerceApparelPrint-on-DemandGlobal Fulfillment
300+Queen Storefronts
50+Countries Shipped
24/7Fan Support
100%Royalties Tracked
Services Utilized
Design Production Print-on-Demand Omni-Channel Execution Global Fulfillment Creator Storefronts Licensed Distribution
Visit DragQueenMerch →
DragQueenMerch merchandise
DragQueenMerch logo

BUILDING SOMETHING
OF YOUR OWN?

These are the three we've built so far. If you're working on something similar, we'd love to compare notes.

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