Merch infrastructure for the world's most awarded bar group
The Dead Rabbit Group stands as one of the most decorated bar groups in the world. With locations across New York, Austin, Atlanta, and Washington DC, co-founder and owner Jack McGarry has built an empire defined by craft, innovation, and relentless pursuit of excellence. The group's awards—multiple James Beard nominations, Spirited Awards, Tales of the Cocktail accolades—reflect a commitment to hospitality that extends far beyond what's served in a glass.
But great bars do more than serve drinks. They tell stories. They create identities. They build communities. The Dead Rabbit understood that their merchandise needed to reflect the same level of care and authenticity as their experience. They needed a partner who could handle the full complexity: branded apparel for on-premise retail, custom barware, gift sets for tourists, staff uniforms across every venue, DTC e-commerce, and special edition collaborations that capture cultural moments.
MerchStores became that partner. We didn't just manufacture products — we took the operational complexity entirely off their plate. Fulfillment, shipping, replenishment, demand forecasting. TDR never worries about whether a hoodie ships on time or whether a venue is running low. That's our job. Their job is running world-class bars.
T-shirts, hoodies, hats, and jackets featuring signature Dead Rabbit branding—available for on-premise retail sales and direct-to-consumer channels. Every piece reflects the bar's heritage and aesthetic.
Proprietary glassware and barware with Dead Rabbit branding. From collectible rocks glasses to specialty cocktail vessels, each piece becomes part of the brand experience.
Curated gift sets for holidays, travel packages, and special occasions. Premium packaging that tells the Dead Rabbit story—perfect for tourists wanting to bring the experience home.
Professional staff uniforms across all five venues. Consistent brand identity, quality fabrics, and designs that stand out in the fast-paced bar environment.
Full Shopify DTC storefront managed end-to-end. Just-in-time products pushed seamlessly to their retail platform via Shopify Collective — Dead Rabbit never touches the logistics.
Limited-edition collaborations and pop-up items (like Jingle Jangle special releases). Strategic drops that drive urgency and exclusivity — all while enhancing the experience.
Multi-venue, multi-city operations introduce logistical complexity that can sink an average merch program. Dead Rabbit needed a partner who could own the operational side completely — so they never had to think about it.
Zero Fulfillment Overhead: TDR doesn't touch shipping or logistics. We manage all products on our own platform and push just-in-time inventory directly to their retail channel via Shopify Collective. When a customer buys, it moves. Dead Rabbit's team stays focused on hospitality, not stock management.
Demand Forecasting: Using historical sales data across each venue and season, we forecast demand by location and product category. Best-sellers stay in stock. Slower movers don't pile up. The result is lean inventory and healthy margins.
Replenishment Systems: We built best-practice replenishment workflows for their in-store stock — automated reorder triggers, seasonal run-rates, and threshold alerts that keep every location stocked without Dead Rabbit staff manually tracking levels.
Single Point of Contact: One partner. All vendors, all QC, all logistics. Dead Rabbit deals with one relationship instead of coordinating across manufacturers, warehouses, and shipping carriers separately.
"MerchStores transformed our merchandise from an afterthought into a revenue engine. Now it's core to how we engage with our guests."